CareCredit
After decades of advertising only to health and vet professionals, CareCredit was ready to talk directly to potential patients about their health and wellness credit card.
As Creative Director, I managed a small team to create a range of work building awareness and affinity for the brand. This included leading creative on our 2025 brand campaign, concepting and producing organic social content, working with content creators, directing photoshoots featuring lots of human and animal talent, and turning that imagery into a suite of digital and print marketing.
2025 National Campaign
If consumers were aware of CareCredit, it was likely for their pet care financing. So what better way to educate about ALL the health and wellness the credit card can help pay for than by enlisting man’s best friend?
In our campaign, we let pets gather ‘round the water cooler bowl to vent their frustrations about the humans who may be good at pampering pets but are dog sh*t at taking care of themselves.
As creative lead, I worked alongside other departments to craft the strategy and land the concept. I then managed a creative team throughout ideation and production.
I was also the lead writer on our scripts, developing the tone, humor and dialogue of our three opinionated pets.