CareCredit

After decades of advertising to health and vet professionals, CareCredit has begun to pivot and message directly to the patients who may need their health and wellness credit card.

As Creative Director, I’ve been leading a small team to create a range of work that builds awareness and affinity for the brand, including concepting and producing organic social content, directing photoshoots featuring lots of human and animal talent, and turning that imagery into a suite of digital and print ads.

Currently we are in post-production on a large, national television campaign which I can’t wait to share!

Full project coming soon!