Cisco DNA

To debut their new Digital Network Architecture platform, Cisco Enterprises needed bold yet inexpensive content that would resonate with IT Directors and Network Managers at companies across the globe.

So we turned well-known idioms for feeling overwhelmed at work into a series of videos that spoke our audience’s language and stood out in their cluttered social feeds.

production

Because of the small budget, I was incredibly hands-on during production, overseeing the set design and art department, as well as purchasing and styling the wardrobe.

The result was a unique, stage-inspired world that was both quirky and elevated, vintage and modern, and embraced the tech brand’s style without feeling cold or corporate.

GIFs

To further stretch the campaign budget, we turned some of our favorite on-screen moments into meme-inspired GIFs that further funneled our IT pros to the Cisco DNA site to learn more.