Honda Powersports

While at Wongdoody, I created the winning pitch concept for the Honda Powersports 2019 brochure campaign, which went on to win SILVER in the 2020 Graphis Design Annual!

Our team was tasked with making Honda dealership brochures relevant at a time when consumers can find all the product information they need online. Our solution was to leverage the fun of these highly functional machines and make our data-heavy brochures just as playful.

The result was a series of brochures chock-full of of both fun and functional infographics, with Easter eggs hidden throughout—giving readers something new to discover every time they flip through.