Houston Methodist Hospital
Although one of the city’s leading hospitals, Houston Methodist needed a fresh campaign to stand out in a saturated healthcare market where all their competitors had begun to copy their advertising style.
Our solution was a series of cinematic stories through the minds of the doctors pioneering the innovative research and procedures at Houston Methodist.
The result was the hospital’s most successful campaign and a record year for new patient enrollment and billing.
As senior art director, I helped create this new campaign look and voice. On production, I lead casting, location, wardrobe and art department decisions. I worked closely with our clients and real doctors to maintain medical accuracy and build research lab and exam room sets from scratch. I’ve even had the pleasure of lending my voice to a number of the TV and radio spots.
Orthopedics and sports medicine: agency cut
During production, we captured so much beautiful athlete footage that it couldn’t all fit into our original :30 script. But it did give us a new story to tell.
So my team and I worked after hours to write and edit an anthem celebrating the tenacious athletes who inspire Houston Methodist’s doctors to stay at the top of their game.
