Panda Express

“However You Panda” 2023

To launch Panda Express’ first brand campaign in years, we celebrated all the unique ways fans share, sauce and steal their favorite dishes. As creative co-lead I helped concept, write and produce multiple spots.

I also creative directed photo and video shoots to create a robust set of social assets that brought to life all the unique ways fans “panda” across Instagram and TikTok.

“However You Panda” 2024

In the second year of their brand campaign, Panda Express wanted to focus more specifically on a Gen-Z audience.

As the lead Creative Director on the account, I managed a small team to concept and produce a new national TVC and multiple pieces of IG and TikTok content.